Posts all over the wall- ‘Social media is here to stay and will be a contributing factor in everything we do’. Sites like Facebook and Twitter have always been a common thread for friends and family to stay together. Corporate companies are quickly realizing the impact social media has on the general public. In fact, most companies run social campaigns in parallel with their conventional marketing strategies.
Even before the product launches, videos are uploaded via YouTube, images and fan pages are created via Facebook, and updates are posted via Twitter. Strategi marketing online saat ini di media sosial, bagaimana postingan produk bisa memiliki engagement rate luaxs, cara promosi di instagram menjangkau banyak orang dan memiliki tingkat interaksi dengan followers/subscribers tinggi. Sometimes social media marketing campaigns begin, even before conventional print and television campaigns are launched.
But if you thought social campaigns were all about posting updates and uploading videos… think again! Last year, over 13 million hours of footage were uploaded and I’m sure most of them were people trying to sell something; it could be an idea, a philosophy, a service, or even a product. Companies thinking of getting into social media need to remember that their videos have to compete with these millions. Likewise with Facebook and Twitter.
Companies that have managed to establish themselves in the promotion platform should do so without taking the road often traveled. A leading brand, for example, recently started a campaign in which a small online ad was placed next to a Facebook profile page. The tagline is catchy enough to draw people in, and when the cursor is moved to the ad, instructions prompting the user to hover over it expand, listing real-time updates about the product.
This ad is so effective because it manages to evade what most internet users hate; being redirected to another page. Google has shown that only one in a thousand users click on the ‘learn more’ tab that appears in the ad. Providing information about the same ad is a very effective way to communicate with users.
Companies also need to remember that their campaigns are just as effective as corporate marketing. When choosing an internet marketing company for your marketing campaign, remember to choose the company carefully and thoughtfully. The so-called SEO experts who claim proficiency in social media platforms are a dime a dozen. Their strategy of being beaten to death will not increase consumer interest in the product.
An internet company that can think outside the box and provide unique content should be the right choice.