Cannabis companies have a significant opportunity to differentiate themselves and connect with customers in a market where competition is increasing day by day. Any good seller knows how important the quality of a product is for its long-term success, its packaging people can choose what they like.
This difference can be in the millions of dollars, especially since they have to become more than the global cannabis packaging market. 20.4 billion by 2025. And with the packaging on the verge of becoming one of the most exciting and innovative years of design with 2020, companies are focusing on color, aesthetics, and green packaging to help their products fly off the shelves.
Companies that try and think of creative packaging have the opportunity to tell their story, establish a personal connection, and create an experience that customers will come back to and even recommend their product to others. While some companies see packaging as a product vehicle, top brands consider packaging as part of the product and offer the opportunity to create a consistent, value-added experience.
Color and Design: Create Capture Care and Family
Although some forms of cannabis or CBD are legal in 36 states and the District of Columbia, many potential consumers are convinced that they are buying legal and safe products when shopping online or at dispensaries. The shopping experience requires an introduction, and one effective way companies can create is to design food packaging with creative labels and brands such as what customers see with a craft beer or a bag of locally fried coffee.
Creating contacts often involves choosing a particular color. Neon colors and gradients are a trend that has been around for years and designers believe it will continue and be transformed into the packaging to create a “retro-futuristic vibe”. For the organization Using blurry splashes, the tilt gives the labels a more abstract and modern look that appeals to the customer if they want to promote the trend.
However, designers and packaging companies should avoid using color to create designs that can attract children and minors. Bright colors or graphics similar to cartoons may help draw attention to your brand, but it can also attract the attention of regulators.
As climate change remains at the forefront of a growing global crisis, it is affecting consumer spending habits. The cannabis industry is not immune to this way of thinking. One of the notable trends in cannabis packaging in 2020 onwards is green packaging. Companies need to consider packaging marijuana packaging with recyclable, biodegradable, and compostable products in order to target Millennium and Zen-Z markets.
However, the trend is not just for younger customers. Nearly half of shoppers in the United States say they will change their customers’ shopping habits and habits if they help the environment. And after the explosion of the cannabis industry across North America over the past five years, Canada alone has added excessive amounts of packaging waste, including about 10,000 tonnes in the first year of legalization.
Some companies have already outgrown the possibility of overcoming this trend by eliminating 100% plant-based cannabis plants, recovering plastic plastics, and durable materials instead of plastics through landfills. Other companies are also focusing on eliminating unnecessary packaging as much as possible or considering whether the packaging can be used by consumers for other purposes.
Finding green alternatives to plastics can be a constant but positive challenge for cannabis packaging companies, as well as designers and merchants. They need to re-focus on how their body history is different, and sometimes less so, in the marijuana packaging material.
Packaging that follows the rules
Cannabis packaging requirements vary from state to state, but by January 1, 2020, all cannabis packaging in the United States must meet child-resistant packaging parameters established by the Product Safety Commission for the Consumer and subject to rigorous testing. Like what we see with prescription drugs, push-and-turn caps and skis and pool designs are common, as are metal cans and outlet bags.
Brands should also be aware that regulatory labeling will be added to final products before they hit the shelves of the dispensary. Brands and other design elements must ensure that designers leave enough space so that they do not disappear behind the compliance label. These regulatory labels serve an important purpose, such as wrapping the packaging, and the two must work together.
Change and get ready
Legal cannabis and the cannabis industry are still in their infancy in the United States. Regulations vary widely on the city, county, and state fluids and lines. Businesses should be aware of this and hope to carry these changes forward in the future so that they can save time and money as they grow. Before expanding or entering a new market, take the time to research the rules, and strategize with the idea that this line will change.
This pragmatic mindset combined with eco-friendly packaging and the use of images to create color, shape, and familiarity with consumers will prepare your business for success in 2020 and beyond.